What is the UTM Link Builder?
The free UTM Link Builder is a must-have tool for digital marketers. It automatically generates trackable URLs by appending custom UTM parameters to your links, allowing you to track exactly where your website traffic is coming from in Google Analytics.
What are UTM Parameters?
UTM stands for Urchin Tracking Module. They are short text codes added to the end of a URL (after a question mark) that do not affect the destination of the link, but communicate data to analytics platforms like Google Analytics. When a user clicks a UTM link, Google Analytics records the Source, Medium, and Campaign data, allowing you to see exactly which marketing effort resulted in the click or sale.
Why you must use UTM links
If you run a Facebook Ad, send an email newsletter, and pay an influencer to promote your product all at the same time, it is impossible to know which campaign generated the most sales if they all link to the same naked URL. By creating three different UTM links using this tool, you can track the ROI of each campaign independently.
How to use this tool
- Enter your destination Website URL (e.g., https://yoursite.com).
- Enter the Campaign Source to identify the referrer (e.g., google, newsletter, facebook).
- Enter the Campaign Medium to identify the marketing medium (e.g., cpc, email, banner).
- Enter a Campaign Name to identify the specific promotion (e.g., summer_sale).
- The tool instantly builds the final trackable URL. Click Copy and use this link in your ads or emails.